Direct to Garment Printing - DTG | Fully Promoted (formerly EmbroidMe)

Direct to Garment Printing

Direct to garment printing (DTG printing), like the name suggests, is a printing method where an image is directly printed onto preferably cotton garments with digital inkjet technology, using special water-based ink. The results are bright full-colour designs.

Unlike screen printing, DTG is perfect for short runs, vibrant photographic or full colour prints onto a wide range of apparel. Set up is far less labour intensive, therefore is a faster, cleaner and economical process. Where screen printing applies ink onto the top of the material, DTG injects colour pigments into the fabric fibres, creating a softer feel. Prints don't crack or peel and the garment can be stretched without affecting the design. DTG can also seamlessly print over zippers and other difficult areas on garments.

This method does come with some limitations. The preferred fabric to print on is 100% combed cotton (or other natural fabrics). Colours cannot be matched exactly with the Pantone matching system. The appearance of colours in the final product may be affected by the colour of the fabric. Set up costs are generally low, but sometimes images can become pixelated after printing. Some aftercare is also required.

Direct to Garment Printing


Flexible quantities - efficient short runs and one off designs
Designs with intricate details
Fast turnaround jobs
Designs that require white ink
Hen, Stag Nights and Special Events
Branded Merchandise
Sport Teams
Event Uniforms and Promotions

How Direct to Garment Printing Works

Our Fully Promoted consultants will work with you on how best to brand your team or business.

The first thing is ensuring the choice of garment is suited for DTG. The garment is then cured with a heat press. The heat removes any moisture to ensure a flat printing surface. If printing with white inks, the garment must also be pre-treated before curing.

We then prepare the artwork you provide before sending it to print. The garment is placed on a plate and printed on. Afterwards, the ink on the garment must be cured again to dry and permanently affix the ink to the garment, ensuring its durability and washability.


  • Cost may increase with large / bulk orders compared to screen printing, as the process is slower.
  • Printed colours may not entirely match your design due to the limitations of CMYK.
  • Colours may not be as vibrant as screen printing or heat transfer.
  • DTG offers limited design placement and limited garment selection.
  • Compared to other branding methods, DTG printing requires some considered aftercare. Garments should be turned inside out before washing, use gentle cold wash, and avoid using a tumble dryer and ironing the printed area.
  • DTG has a shorter life span compared to screen printing.

Direct to Garment Printing Examples


Why direct to garment printing?

DTG is still the method of choice for small to medium print jobs that require fast turnaround with detailed artwork and unlimited colour options. It is cheaper to do repeat print runs, and is flexible for a range of clothing, with minimal set up.

Can you print on all sorts of coloured garments?

Yes! One major advantage is being able to print with white ink.


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